Do you know that Google offers free, comprehensive online courses that have the potential to propel your business &/or Career forward?
I highly recommend these free courses as they have helped me become the professional I am today. In fact, I have benefited so much form these courses that I am continually on the lookout for new ones to continually develop myself.
What are the Advantages of the Free Online Courses from Google?
- You can take these courses on a desktop or on a mobile device. This flexibility makes learning the courses very convenient. You can choose to learn during your lunch break instead of engaging in idle chatting. If you are in college you can use the vacation period to take the courses.
- The courses are self-paced. You learn at your own pace and time. So you can take these courses even if you are a student or a full-time employee.
- Some of these courses are certified. The certification will definitely boost your cv and set you apart from other job applicants.
- The courses are free but comprehensive. When you take the courses you will definitely learn a lot. For instance, the digital marketing course has 26 modules and over 40 hours of video lessons!
- The courses are in video and text format. You can choose the learning method you prefer.
- The courses are packed full of practical exercises and real world examples to help you turn knowledge into action. The practical exercises also make it easier to relate to the concepts.
- There is a wide variety of courses available. Some are on digital marketing, personal development, app development, coding, YouTube monetisation etc. I bet you are bound to get something that you are interested in.
Links to Specific Free Online Courses from Google
Google currently has three categories for the courses. These are Digital Marketing, Career Development, and Data & Tech.
Digital Marketing Courses from Google
This course will help you build a digital presence, sell to customers online, and get noticed locally. The course has seven modules over three hours. Learn more about the course here.
A business whether online or offline will not survive for long if customers can’t find it. This course will show you how search engines and online advertising can help you connect with more customers. Read more about the course here.
Your customers are spending a lot of time online. With the right online advertising strategy you can boost brand awareness and massively increase your sales. This course will show you how. See more here.
The internet has collapsed time and space. You can now sell your goods and services to a global audience from wherever you are. Learn how you can do this successfully via this course.
Most of the web traffic today is on mobile devices. You need special strategies to reach your customers when they are surfing on mobile. This course will show you how you can do that.
The right type of content will get your business noticed and will help you connect with more customers through social media, video, and content marketing. This course, with four modules over three hours, will show you how you ca effectively use content.
When you understand your customer’s needs and online behavior you can sell to them more effectively. Take this course to learn how you can use web analytics to glean priceless insights.
Career Development Courses from Google
If you are looking for ways to develop your career these courses will definitely help you.
This course will teach how to write your cv and prepare for interviews so that you can land that next job.
Self-confidence can help you unlock many doors in your professional career. Learn how you can build your confidence through self-promotion in this course.
How would you benefit if you became better at managing your time, and learnt delegation and prioritisation? This course will show you tips that can help you work more efficiently.
Learn how networking can help you take control of your career, find a job, or grow your business through this course.
Google also offers courses in Data and Tech and you can see them here.
Google Online Courses can Benefit you Whether you are Employed or Not
If you are already employed you can try to find courses that will have the most impact on your job. Remember to advise your immediate superior after passing these courses. Chances are, she will appreciate your self-drive.
For even bigger impact, do something practical with the knowledge you acquire through the courses. For instance, if you take the Get your Business Online course you will learn how to list a business on Google maps.
If your company is not already listed, you should go ahead and list them. After that explain the benefits of such a listing to your boss and explain that you learnt it in a self-paced online course. You will definitely get bonus points for that.
You can learn more about the advantages of listing on Google maps in my article titled, How to Massively Boost Your Sales by Listing on Google Maps.
If you are job hunting you should also add the certified courses on your cv. You should also list even the non-certified ones so that your recruiter will see that you are a self starter.
This will give you an edge in the job market and also on a personal level.
You can even use the knowledge you acquire in these courses to start your own consulting business. For example, through the digital marketing course you will learn a lot of ways of boosting a business online. A lot of businesses are in need of these services and you can offer your expertise.
Before you know it, you can be running a full-scale digital marketing agency!
So there you have it. All these courses are there for you if you have the discipline to go through them. Unfortunately, not many are able to tie themselves and commit to learning when they are not accountable to anyone.
May this quote inspire you.
‘Formal education will make you a living; self-education will make you a fortune.’ — Jim Rohn
Why not develop yourself with these free online courses from Google? The time you invest will surely pay you back many-fold. It will also help you cultivate a profitable habit of continuous learning.
So share your thoughts below. Would you be interested in taking any of these courses? Do you think they can benefit you in any way?
If you have any other questions related to digital marketing and making money online you can you my Ask Me Anything page.