Category Archives: Digital Marketing

Why You Should Learn Digital Marketing Whilst in School/College

Why You Should Learn Digital Marketing Whilst in School/College

It is no secret that the job market in Africa is heavily saturated. The situation gets worse every year as more companies go under and more graduates are released into the marketplace. If you are the average graduate your chances of getting employed in your area of specialisation are extremely slim. There is a need […]

How to Launch Your Fascinating Digital Marketing Career For Free!

How to Launch a Fascinating Digital Marketing Career

On a regular basis, a lot of people ask me these two questions; Is it a good idea to embark on a digital marketing career today? How they can I get started? This post is a comprehensive response to those questions. I will explore all the dynamics of digital marketing. My major goal is to […]

How to make your website add value to your business

An effective website can add value to your business

Do you have a website for your business? Is it adding any value to your business? In today’s digital age having a website for your business is standard practice. However, it is one thing to have a website and completely yet another to have that website adding value to your business.  I have assessed a […]

What 2019 Taught Me As A Digital Marketer

As the New Year begins, let me share with you what I learned in 2019 as a Digital MarketingProfessional.   1. Clients are more focused on ROI more than anything else. Don’t just tell them what services you provide, tell them what your services will do to increase their revenue. Better yet, prove it. If […]

Boost Yourself with these Free Online Courses from Google

The best free online courses from Google that you can learn right now

Do you know that Google offers free, comprehensive online courses that have the potential to propel your business &/or Career forward? I highly recommend these free courses as they have helped me become the professional I am today. In fact, I have benefited so much form these courses that I am continually on the lookout […]

Lessons we can Learn From The Zimbabwe Internet Shutdown

Social media is blocked in Zimbabwe internet shutdown

This has been a tumultuous week in Zimbabwe, to say the least. Let me focus on the internet shutdown that occurred from around 11:30 am on Tuesday 15 January and lasted for around 30 hours or so. So, what could we possibly learn from that internet blackout? Turns out quite a few things. 1. The […]

How to Massively Boost Your Sales by Listing on Google My Business

List on Google My Business for better visibility

Are you aware that 78 % Of Local-Mobile Searches Result In Offline Purchases? In other words, the majority of people who search for local goods and services on a mobile device end up buying within 24 hours!   What is the implication? If you run a local business like a restaurant, salon, bar, hotel, boutique, […]

Are Zimbabwean Entrepreneurs 10 Years Behind Technology?

Zimbabwe internet shutdown has stopped all social media access

Zimbabwean entrepreneurs are not doing enough when it comes to using technology to grow their businesses.   There was a time (especially from the mid-’90s to the mid-00’s) when the statement ‘Zimbabwe is ten years behind technology’ was common. The statement grew out a realisation that the latest technological developments took a long time before […]

7 Ways You Can Use WhatsApp To Grow Your Business

How to use Whatsapp to grow your local business
[vc_row][vc_column][vc_column_text]WhatsApp is a very popular messaging app that has revolutionalised the way we communicate. If you get into public transport or attend public gatherings you are bound to see almost everyone hunkered over their phones and the bulk of the time they will be on WhatsApp.    While the app has been mainly used for […]